Week # 14: Marketing the Agriculture Program Objectives: Create publications for use in the agricultural industry Evaluate teaching practices

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Learning Activities:

Part of being an effective leader is getting people to join your team. This week you are challenged to discover ways to reach people with your message. Posters can help communicate information if done correctly. Here are some other tips on creating a great poster. Radio can reach people too. Businesses can not do without effective marketing brochures. More information about how to make a professional brochure. Organizations use newletters to communicate. Lots of times though they are simple thrown away before they are even read. This article will help you develop newletters that will be read. NCSU offers an online course in marketing for agriculture programs. Go to the Program Marketing in Agricultural and Extension Education homepage and click around if marketing is your kind of thing. What do you think of this FFA promotion song? Is it effective? Could it be used to reach students? How?

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Leadership Moment:

Lou Holts is one of the best football coaches ever. Check out his Do Right Speech. It's not enough to finish the race yourself. To be successful, you must take somebody with you across the finish line. --John Maxwell

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Assignments: Extra credit!

This week you will create a marketing item for your agriculture program or a local agribusiness. This may be a brochure, t-shirt, video, web page, or TV/radio commercial. Turn it into your advisor and send it to the other GOAL members. Finish up preparations for your Food for America program in the elementary/middle school. Turn in your plan to your advisor. Complete Week 14 Worksheet and turn it into your advisor. Self Critique your teaching last week and turn this form into your advisor.

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